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google/lightweight_mmm

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

Archived: this repository is read-only

Owner
google (organization)
Stars
Stars: 1,053
Forks
Forks: 237
Language
Python
License
Apache-2.0
Created
2022
Topics
bayesianeconometricsmarketing-sciencemmmdata-science
Tier
Beta (700 to 1,999 ★) What this tier means
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