PrototypeCommon
mukulsinghal001/customer-lifetime-prediction-using-python
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
- Owner
- mukulsinghal001 (personal account)
- Stars
- Stars: 169
- Forks
- Forks: 60
- Language
- Jupyter Notebook
- License
- None
- Created
- 2020
- Topics
- clvltvdata-analysiscustomer-lifetime-valuecustomer-analyticscustomer-lifetimebg-nbdmarketing-analyticsmachine-learningcustomer-segmentation
- Tier
- Prototype (100 to 249 ★) What this tier means
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