AlphaUncommon
sibylhe/mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
- Owner
- sibylhe (personal account)
- Stars
- Stars: 403
- Forks
- Forks: 176
- Language
- Jupyter Notebook
- License
- MIT
- Created
- 2020
- Topics
- stanpystanbayesian-regressionconstrained-regressionmarketing-mix-modelingmedia-mix-modelingroas
- Tier
- Alpha (250 to 699 ★) What this tier means
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